I watch in amazement at the level and frequency of social interaction among my children in the area of social media. This really came to light for me as I considered that my teenage daughter sent 1500 messages last month using various social media channels.
As a parent, I am naturally concerned that social media activity would bring down the priority of academics, extra-curricular activities, and college prep. Luckily the reality is far from my concern. She is at the top of her class and actively involved and engaged in multiple extra-curricular activities both within the school and our community.
Through careful review and ongoing discussions, I have found that she has intertwined social media into every aspect of her daily life. This interconnected activity makes her more efficient and effective. She is connected with several people and resources in all activities that she undertakes. This extended network is available whenever she needs them. When she walks into a room, so does her network of hundreds of connections.
Like most Gen Y’ers or Millennials, my daughter’s social media network is engaged in all that she does, resulting in an enhanced productivity and engagement.
Social media is also changing the way companies communicate internally, yet the reality is that most organizations struggle with how to adopt and leverage social media tools.
Innovative companies are using social tools to complement their existing internal communications strategy. The social aspects encourage individuals to become involved on a personal level with company policy and culture. It also encourages participation and knowledge sharing, thereby increasing levels of employee engagement.
As social media permeates our daily lives, the boundaries between one’s personal and professional lives becomes blurred. Allowing and encouraging employees to bring their network to work can have positive and significant performance implications – if managed correctly.
Readers, I would love to get your thoughts:
- Is your organization using social media tools?
- Is a discussion around social media use in your workplace taking place?
- Do you see social media as a way for employees to engage and share knowledge or as a means of distraction?